In 2001, Coca-Cola Enterprises (CCE) began working with their suppliers to reduce the environmental impact of its fleet.  This led to the creation of a 33,000 pound hybrid diesel-electric delivery truck, the largest hybrid electric truck in wide-scale use.  In converting braking energy into supplemental electric power, each truck became 30% more fuel-efficient.

CCE also transitioned 100 of the cars and SUVs used by its sales representatives to hybrids in 2008 with plans to add 150 additional hybrids in 2009.